How California Small Businesses Are Using AI and How to Pair It With Referrals

AI is now part of everyday work for many California small business owners. The question is where it creates real advantage.

AI · By BNI San Francisco Bay

AI is now part of everyday work for many California small business owners. The question is where it creates real advantage.

What the data shows

A Goldman Sachs survey of 95 California small business owners reported by Axios found 93% use AI. The most common uses were productivity tasks such as notes and emails, and written marketing content, both at 62%, followed by strategy and business development at 61%. Nationwide, 73% of surveyed small businesses spend $100 or less per month on AI.

Where AI helps networking

Where people still win

AI does not replace trust. BNI's leadership notes that technology should enhance face-to-face meetings and referrals, since real results come from human, in-person interactions.

Next step

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Sources

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