AI is now part of everyday work for many California small business owners. The question is where it creates real advantage.
What the data shows
A Goldman Sachs survey of 95 California small business owners reported by Axios found 93% use AI. The most common uses were productivity tasks such as notes and emails, and written marketing content, both at 62%, followed by strategy and business development at 61%. Nationwide, 73% of surveyed small businesses spend $100 or less per month on AI.
Where AI helps networking
- Preparing for one-to-ones by summarizing a member's business
- Drafting your weekly presentation and follow-up notes
- Personalizing thank-you messages after a referral
- Organizing who you want to meet next
Where people still win
AI does not replace trust. BNI's leadership notes that technology should enhance face-to-face meetings and referrals, since real results come from human, in-person interactions.
Next step
See how AskBNI fits into your weekly routine on our Technology page.
Sources
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